Promotional materials are products printed with a company's name, logo, contact details and/or slogan. Sometimes these items may also carry the company's offers.
Even though at least part of most businesses' activity now takes place online, promotional materials remain important tools for promoting a business.
In this article, we explain which promotional materials are the most popular and what role they play in your marketing strategy.
T-shirts, hoodies and jackets
According to a study by ASI (Advertising Specialty Institute), customers wear the personalised T-shirts, hoodies and jackets they receive from companies for an average of 15 months, which means these garments are among the longest-lasting promotional materials.63% of people who wear personalised clothing appreciate items that make them stand out from the crowd and carry a message they relate to. T-shirts, jackets and hoodies personalised using specialist production equipment are an excellent way to make your company's values and mission known.
Diaries and notebooks
Personalised diaries and notebooks are among the most useful promotional materials you can hand out at exhibitions, conferences, seminars or any other occasion. Even though we live in an almost entirely digital world, a notebook or diary will always be handy for taking notes, writing a reminder or jotting down a new business partner's contact details.Fabric tote bags
More and more people care about protecting the environment, which is why reusable fabric tote bags have become extremely popular. They are highly practical promotional items, used by consumers for an average of 11 months, during which they generate around 3,300 impressions (the number of people who see the print on the bag).The ASI study shows that the main reasons customers keep and use such a bag are quality, usefulness and attractiveness.
Bandanas, hats, caps and beanies
These promotional items are long-lasting and give your brand good visibility, generating around 3,400 impressions with an average wear time of 10 months. What's more, beanies, bandanas, caps and hats can be worn every day, on all kinds of occasions and at any time of day.Umbrellas
Personalised umbrellas are a good promotional idea for customers. Everyone uses an umbrella, and by printing your company logo on one, lots of people will get to see it "parading" around town.Face masks
The ASI study found that 57% of consumers are more inclined to buy from a company that gave them a personalised face mask. What's more, over 80% of consumers said they wear masks most of the time when they are in public.Since this item does not look set to disappear from our "wardrobe" any time soon, personalised masks have become one of the most practical promotional materials. They generate around 4,235 impressions over the time they are worn.
Promotional materials bring many benefits both to small businesses making a name for themselves and to large companies strengthening their position in their industry.
These items are an important communication channel, complementing and reinforcing the message delivered through other channels. The vast majority of people who receive promotional materials remember the name of the company that gave them, and these items often act as a modern business card for that company.
It is essential to remember that every industry, business and customer is different. Not every type of material, product, style or idea will resonate with the target audience of the company you own, manage or work with. So make sure you choose the materials that best align with your brand values.
Here are the key factors to always bear in mind:
- longevity;
- functionality;
- number of impressions.
Also, when you buy production equipment for printing promotional materials, turn to a company that specialises in such solutions and offers support & service as well as the machines themselves.
At ROEL, our team of experts is on hand to answer any questions about our range of production equipment and how it can be used to print high-quality promotional materials. Contact us and we will get back to you quickly.
