Personalised items for employees are a quick and inexpensive way to raise your brand's profile. At the same time, if the item is chosen carefully, it can be a gift that builds team loyalty. Below are a few ways you can easily promote your company.
A brand's identity includes its voice, mission and values, plus its visual identity. It is the tool you use to send a message to your customers, and it strongly influences how they perceive your company. Inevitably, it can lead to higher sales and, with them, higher profits.
There are several ways to make your brand known. You can use social media campaigns, SEO strategies, competitions, offline events and much more. But don't forget your most important ambassadors: your own employees.
Read on to find out how you can promote your brand through your team.
Give them personalised items
At Christmas, at Easter, on company or employee anniversaries, when someone is promoted: there are plenty of occasions to give personalised items. Every time the item is worn or used, it advertises your business – an inexpensive investment with long-term effects.
Naturally, it's best to choose useful products that people would use anyway. A reusable stainless steel water bottle, a bum bag or the classic T-shirt are just a few of the options available to you.
We recommend getting creative, so you're not just handing out ordinary items with the company logo on them. For textile printing, for example, you can create a distinctive, personalised design. Perhaps you have a likeable mascot you could draw in a fun setting linked to one of the team's achievements.
Don't shy away from playful designs, even if you're a "serious" company. Take a leaf out of Google's book: it gives new employees a fun propeller cap. Everyone loves it and shows it off on social media, promoting the brand.
Create a healthy work culture
A company's culture and atmosphere play an important role in how satisfied employees are. It covers the organisation's values and principles, as well as managers' attitudes towards their teams and the way teams interact with one another. In short, it is the way an organisation works.
A healthy work culture has the following characteristics:
- people respect one another;
- high-performing employees feel appreciated;
- employees who struggle with performance are helped to improve, not criticised;
- negative situations are easy to talk about;
- managers are transparent in their conversations with the team;
- rules are set in a way that takes employee wellbeing into account;
- workshops, skills training and similar sessions are organised;
Companies like these have satisfied, productive employees, unlike those working in businesses with a toxic work environment. They stay with the company longer and become true ambassadors for it.
Organise volunteering events
You would be surprised how many of your employees are open to volunteering events. In fact, most people want to help their community or the environment but, for lack of time, don't go looking for opportunities to do so. That's why you should consider organising a volunteering activity at least once a year.
Human rights, healthcare, culture, environmental protection, social services and community development are just some of the areas where volunteers are needed. Get in touch with an NGO to organise an event together.
Of course, employees can wear the personalised items mentioned above during the event, so you kill two birds with one stone. A DTG (direct-to-garment) printer can print items such as T-shirts, hoodies, cotton tote bags, polyester blends and even metallic foils. The RICOH Ri 1000 printer is ideal for businesses with medium production volumes, producing vibrant prints with sharp graphics.
There are several ways to promote your brand successfully, and personalised items for employees are a good fit for any company. Follow the recommendations above and you can't go wrong.
